One to many. Many to many.

Even the strongest marketers today don't have the power to tell consumers what to do. That power has shifted into the hands of the people consuming their products, brands and messages.

Prices starting from USD 300

Social communities can make or break brands with their adoption or rejection of marketers' messages. The most effective strategy is to ensure your message is optimized for everyone's interest, then going out to where the audience is and promoting your message. This is why SEO, SMM and PPC are the holy trinity of online marketing.

SEO and SEM - Search Engine Optimization and Search Engine Marketing

• Search engine optimization and marketing are about making one's site or content findable.
• A successful SEO/SEM campaign can be the difference a customer choosing you or your competition.
• If you're not on Google's first page, you're as good as invisible

SMM - Social Media Marketing

• Generate buzz about your products and services
• Have an engaged audience
• Know what your customers want and what they're saying about you
• Reach consumers where they are

PPC - Pay Per Click

• Use paid advertisements from Google and Facebook
• Reach only those customers who are serious
• Billing only when users click on your advertisement
• Reach highly targeted customers based on age, demographic and interests

Audiences on these sites are typically hard to reach through traditional advertising or search. They are on these sites to "discover" new stuff through their online community, whose opinions they value and trust. They might not know about a product or brand but rely on these sites and each other to help make purchasing decisions. Finding and sharing good quality content is what makes these sites flourish.

Campaigns take place on sites like Twitter, Facebook and LinkedIn where users or marketers interact with others in the community. These sites allow members to organize around interests and are focused on sharing/pass along. Campaigns might include microblogging on Twitter or building Facebook applications to build a citizen army behind a certain effort/campaign.