One to many. Many to many.

Even the strongest marketers today don't have the power to tell consumers what to do. That power has shifted into the hands of the people consuming their products, brands and messages.

Prices starting from USD 300

Social communities can make or break brands with their adoption or rejection of marketers' messages.

That's why using social media we can:

• Have an engaged audience with a buzz factor
• Know what the customers are doing due to high penetration
• Reach consumers where they are

Every campaign can generate buzz through social media marketing. Here's how:

Social bookmarking sites, social news sites and forums

Audiences on these sites are typically hard to reach through traditional advertising or search. They are on these sites to "discover" new stuff through their online community, whose opinions they value and trust. They might not know about a product or brand but rely on these sites and each other to help make purchasing decisions. Finding and sharing good quality content is what makes these sites flourish.

Networking campaigns

These campaigns take place on sites like Twitter, Facebook and LinkedIn where users or marketers interact with others in the community. These sites allow members to organize around interests and are focused on sharing/pass along. Campaigns might include microblogging on Twitter or building Facebook applications to build a citizen army behind a certain effort/campaign.

SEO/SEM

Search engine optimization and marketing are about making one's site or content findable. A successful SEO/SEM campaign can be the difference between you and your competition